M.E.P. Florida juices are cold-pressed and High Pressure Processed (HPP), nothing more. Cold pressing itself is a manufacturing process where there is no heat application used during the extraction of the juice. HPP is the process where bottled juices go through extreme pressure cylinders, which stunts the growth of bacteria and micro-organisms. Because there is no heat involved in either process, juices retains more of their natural flavors, nutrients and colors. Our juices taste freshly squeezed and their shelf life is from 45 to 60 days.